Everyone now believes that all a new business needs is a presence on the internet by buying a website, turning it on and whoa, it's off and running. However, it's not really like that as Google controls how searches are conducted and you have to build over a period to gain that visibility.
First off get your domain name its the www.yourname.com address for people to find you.
You need to research before buying your website. Dont go out and buy the first one at £1,000s of pounds. If you are in a specialist market there may well be specialist website designers specifically for your needs such as Florists. Like florists you may need a site where goods can be purchased online, but it must come with a secure SSL certificate.
Over the past few years the pattern by purchasers of goods and services has changed
For companies to succeed they need a little patience, build a loyal following and establish the business through various mediums.
So, how easy is it to create the seamless integration that you need?
- Choose a website that you need, can afford and delivers what you want.
- Make sure that it works on
- PCs
- Mobiles
- Tablets
- Laptops
- T.Vs
- Other monitors
So, how will you reach this new audience?
Ensure that you are integrated with the two major Social Media and as a minimum, but you must communicate and engage with your potential customers, old and new.
o Facebook
o Twitter
o Also there is a wide array of other sites, Pinterest, BeBo, YouTube, Stumbleupon, Foursquare, etc (investigate the best for your business) Look on Namechk.com
Sign up to all the main directories at least 20, if not 50
Create link backs to suppliers
Make sure that you can be found on Google, on local especially
What payment systems are you offering?
Use QR codes to drive customers to you, on and offline
Email marketing, a very effective tool
Voucher code systems creating engagement and more profit
SMS messaging, connecting directly to your target audience
Push notifications to phones and tablets allows customers to be involved and respond
FACTS
- 91 percent of adults keep their smartphones within arms reach. (Source: Morgan Stanley)
- Even more important to entrepreneurs: 9 out of 10 mobile searches lead to action. More than half lead to sales. (Source: SearchEngineLand)
- 60 percent of mobile users expect a site to load in 3 seconds or less. 74 percent are willing to wait only 5 seconds for a site to load before leaving.
- 95 percent of smartphone users have used their phone to look up local information. After doing so, 61 percent called and 59 percent visited.
- 15% of consumers live in a mobile only environment making it essential to engage
- 90 percent of text messages get read within 3 minutes of delivery.
- 9 out of 10 mobile searches lead to action. More than 50 percent lead to sales.
- 70 percent of mobile searches lead to action within one hour. (It takes a full month for the same percentage of desktop users to catch up.)
- Mobile coupons receive 10x higher redemption rates than print coupons.
- 60 percent of mobile users expect a site to load in 3 seconds or less. 74 percent are willing to wait only 5 seconds for a site to load before leaving.
It is so important that a website is totally interactive and encompasses the things that your potential customers are looking for.
Contact ApplNet and get a fully responsive website, mobile website, tablet site, domain name all for just £350.
info@applnet.co.uk
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